2019/04/25CEIBS: Panorama empresarial de China


El 25 de abril se llevará a cabo el evento: "Panorama empresarial de China" organizado por la Universidad China Europe International Business School en Shanghai (CEIBS) y SinoLATAM Forum. No te pierdas la oportunidad de informarte sobre el panorama empresaria de China y averiguar sobre el prestigioso programa de MBA del CEIBS. 

Es necesario registrarse para poder asistir. Cupos limitados.

MBA applicants, CEIBS alumni and business partners are invited to join us for an MBA info session and lecture on China’s Business Landscape: Present and Future. Led by CEIBS MBA Director and Professor of Management Dr. Juan Antonio Fernandez, the session will cover findings from the annual China Business Survey,  such as how China has transformed from the factory of the world into an innovation powerhouse and what is next for the second largest economy in the world.

Current Product Planning Manager of Scotiabank Peru, Carlo Bouroncle, will then share insights on Chinese teamwork, his life in China, and learnings from MBA internships in both China and Spain, as he discusses his journey into the unknown world of Asia to becoming a master of intercultural leadership and negotiation skills. During his speech, he will talk about his experience as a Latino on his first trip to China and share his thoughts on how Latin Americans can learn from Chinese long-term planning to further improve their position in the global business landscape.

Dr. Juan Antonio Fernandez, Associate Dean, MBA Programme Director, CEIBS

Dr. Juan Antonio Fernandez, Associate Dean, MBA Programme Director, CEIBS Dr. Juan Antonio Fernandez is Associate Dean, MBA Program Director and Professor of Management at CEIBS. He received his Ph. D. and MBA degrees from IESE, Spain, and a Psychology degree from Harvard University. He was appointed as Senior Fellow at Harvard Kennedy School (USA) from August 2011 to July 2012 and has been Visiting Scholar at the University of Lancaster (UK) since 2006. He has co-authored six books, including CHINA CEO, which was cited by US President Donald Trump as one of his top 20 books to understand China. For further information about Dr. Fernandez, please click here.

Carlo Bouroncle, Product Planning Manager, Scotiabank (Peru)

Carlo is Retail Product Planning Manager at the second biggest bank nationwide, holds knowledge on Planning, Consulting, and Strategic Sourcing. In China he did a consulting project for a petrochemical Chinese-European joint-venture for which he saved several millions in perpetuity; and in Spain he developed the go-to-market strategy developing countries for a start-up in the renewable energies industry. Previously he worked as a sourcing consultant in Peru and Ecuador. Currently he forecasts retail sales and develops retail products income plans; and in his spare time he works part time as a professor of Strategy and Economics at the Peruvian University of Applies Sciences (UPC for its initials in Spanish).


Date: Thursday, April 25, 2019

Time: 19:00-21:00

Venue: SinoLATAM Forum (address: República de Panamá 3030, Piso 16, San Isidro)



19.00-19.30 Registration and Welcome
19.30-20.00 Lecture by CEIBS Prof. Juan Fernandez
20.00-20.30 Sharing by Mr. Carlo Bouroncle (Manager at Scotiabank)
20.30-21.00 Networking


Please click below link to register, or for any other enquiries please contact Ms. Shelley NIE nshelley@ceibs.edu or via WhatsApp +8618217188471.


Fecha: 25 de abril de 2019

Hora: 7 pm

Lugar: República de Panamá 3030, Piso 16, San Isidro